'Consideration for mankind, animals and environment'. That is the standpoint from which Roerink Food Family operates. This forms the backbone for all activities and initiatives stemming from the businesses. Thus with every decision, not only is the business aspect taken into account, but also everything revolving around mankind, animals and the environment.

One example is the use of green electricity from the Pure Energie company, which has been chosen 7x in a row as the greenest electricity supplier in the Netherlands by the Consumentenbond [Consumers Association], Natuur & Milieu [Nature & Environment],WISE and Greenpeace.